Session: Breaking through in a world of information overload and AI: Communications channels reimagined

Job #1 for communicators is to ensure the right message lands with the right people in the right place at the right time, driving the right outcomes. In this scenario-centric session, we’ll dive deep into how you do so, effectively, with modern communication tools you already own: Engage and SharePoint in particular. Redefine what “channels” mean, reaching targeted audiences across all the apps where they work. Identify strategies to balancing urgency and delivery with noise reduction by recalibrating how, where and when comms are delivered to minimize costly distraction from the flow of their work. Explore approaches to transform communication strategies from intranet-, email-, and social- starting points. The session will provide a comprehensive perspective on selecting the right tools for different scenarios, ensuring that your communications are timely, targeted, and impactful.